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¿Qué es la “Publicidad Integrada”? – Integrated Advertising

Posted: October 13, 2012 at 7:20 pm   /   by   /   comments (12)

Hoy hablemos sobre la agencia de publicidad BBR Saatchi & Saatchi Israel la cual ha creado un video creativo, interactivo  e informativo para explicar lo que es “integrated advertising” o en español “publicidad integrada”.

Acá describimos la publicidad integrada como “la combinación de varios canales de medios y herramientas bajo una gran idea, con el fin de producir una mayor experiencia para el consumidor “el video también da un vistazo de cómo la publicidad se hizo en el pasado, lo mucho que ha cambiado debido a la tecnología, el Internet y las redes sociales según las necesidades cambiantes de los consumidores, y por qué las agencias de publicidad deben estar atentos a lo que los consumidores buscan y quieren.

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