Este es un informe de la penetración que tiene cada industria Colombiana en Facebook y Twitter las redes sociales con más usuarios en Latinoamérica. Este informe se basa principalmente en  la cantidad de usuarios ligados a cada tipo de industria y la cantidad de personas que hablan de estas marcas, productos o servicios en internet.

Algo muy importante para tener en cuenta al momento de ejecutar una estrategia en  Social Media es el saber qué alcance tendrá mi actividad, hasta donde va a llegar  y al limite de personas que se ligarán a la marca. Uno de los principales factores a tener en cuenta en Social Media es el MONITOREO y el análisis de la fluctuación de usuarios de nuestra marca frente a la competencia directa de los mismos productos o servicios que estoy promocionando. (Ejemplo: Coca-Cola vs Pepsi).

De esta manera pueden calcular efectivamente el ratio de engagement de su competencia, para posteriormente comprobar si las acciones de su competencia están generando valor  y confianza real a sus usuarios. Así pueden  determinar nuevas tácticas que generen respuesta de su comunidad para tener la oportunidad de crear más engagemet.

Aprecien ustedes mismos los siguientes datos y saquen sus conclusiones:

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